Google Ads Remove Account Level Sitelinks

Google Ads is the perfect solution for you if you are a business looking for more traffic and leads to your website. However, to be able to manage a Google Ads account in practice, one should know how to work with the elements of a Google Ads account, for instance, sitelinks.

But how do you get rid of account level sitelinks, what does that mean and how does it modify your advertising strategy?

Keep reading to learn more

What are Account Level Sitelinks in Google Ads?

Account level sitelinks are the additional links that appear below your main ad copy in the Google AdWords interface. This makes it easier for users to access some of the pages of your website and enhances the effectiveness of your ads. These sitelinks usually help increase the CTR of your ad because you are giving the consumer more options.

Why Remove Account Level Sitelinks?

Some reasons why you should consider disapproving account level sitelinks in your Google Ads are:

• Irrelevant or outdated links
• Change in objectives, strategy or rebrand.
• Performance optimization when sitelinks aren’t working as they should

Irrelevant or Outdated Links

Some of the sitelinks will become unimportant or outdated at some point in time. Whether because the content of your website changes or some pages may be removed, your ads shouldn’t display pages you don’t care about promoting.

Strategy Shift or Rebranding

In case your business alters its strategy, objectives or rebrands, your sitelinks may not reflect your new objectives anymore. Sitelinks allow you to prominently display the pages of your website you want people to engage with.

Performance Optimization

Sitelinks are not always as effective as they should be. If you have a sitelink that doesn’t perform well, you may need to remove it and free up some space, concentrating on the elements of your ads that are profitable.

How to remove Account Level Sitelinks?

If you've decided to remove account level sitelinks, follow these simple steps:

Step 1: Sign in to Your Google Ads Account

First of all, open the Google Ads account and go to the campaign settings tab.

Step 2: Navigate to “Ads & Extensions”

Once in the account, then click on ‘Ads & Extensions’ on the left hand side of the page.

Step 3: Select “Extensions” from Menu

To view all the sitelinks associated with your account, go to the “Extensions.”

Step 4: Find the Sitelink to Remove

You are able to see the sitelink that you want to remove from the search engine at the bottom of the list.

Step 5: Click “Remove” Option

Finally, click on the Remove button on the right hand side of the sitelink that you wish to delete from your account.

Considerations Before Removing Sitelinks

Before you remove sitelinks, consider the following:

• Impact on Campaign Performance
• Review Alternative Extension Options
• Assess the Sitelink’s Contributions to Goals

Impact on Campaign Performance

If you remove sitelinks, it will definitely have an impact on your campaign performance. Of course, you have to consider how some of these changes will affect your click-through rate, which in turn will affect your ad results.

Reviewing Alternative Extension Options

It will be helpful to determine if there are other extension possibilities that might be more helpful for the current approach. Extensions on Google Ads allow you to expand your ads in numerous ways.

Assessing Sitelink Contributions to Goals

Find out if each sitelink is assisting in achieving your advertising goals. This will help you to decide if removal is indeed the right thing to do or if you will be missing on conversions by removing them.

Alternatives to Removing Sitelinks

If you're hesitant to remove sitelinks, consider these alternatives:

• Updating Sitelink URLs and Text
• Creating New Sitelinks for Testing

Sometimes updating or creating new sitelinks to test can be a better option to just removing them.

Updating Sitelink URLs and Text

Instead of completely removing sitelinks, you can modify the URLs and the description that will appear for the sitelinks depending on your current strategy and content on your website.

Creating New Sitelinks for Testing

It is also possible to set new sitelinks and compare the results with the previous ones. You always want to try a different approach and see which approach is most effective with your audience.

Monitoring Impact After Removal

After you have removed sitelinks, you will have to check how it affects your campaign performance by:

• Analyzing Changes in Click-Through Rate (CTR)
• Evaluating Conversion Rate Variations
• Analyzing Performance Data

Analyzing Changes in Click-Through Rate (CTR)

Then you can monitor your CTR and analyze how the removal affects the behavior of users towards your ads.

Evaluating Conversion Rate Variations

To know if it was good or bad for your goals, look at how your conversion rates were affected with the removal of the element in question.

Adjusting Strategy Based on Performance Data

As with any other research project, incorporating ongoing data insights into your strategy is key to make sure your Google Ads strategy is still valid for the goals of your business.

As part of this ongoing process, sitelinks should be reviewed alongside all the other components of the account considered during the Google Ads management process.

Knowing when and how to delete or edit them to increase the effectiveness of your campaigns is an important insight you want to get by analyzing the data.

The importance of a Google Ads Agency

With so many moving parts, evaluating all the information within the Google Ads platform to make the best decisions can get complicated. If you’re not confident how to make these decisions, don’t have the time or expertise to do so, hiring an expert Google Ads Management Services Agency is a fast way to get ahead and ensure your campaigns perform to the best of their ability.

Hire a Google Ads Agency Dubai today!

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