See how Trisoft, a Brazilian acoustic PET panel manufacturer, entered the UAE market and generated 137 qualified B2B leads in 4 months using a bottom-of-funnel Google Ads strategy.
Trisoft Functional Coverings is a leading acoustic PET panel manufacturer based in Brazil, with operations across Latin America. In 2024, the company expanded into the United Arab Emirates, aiming to bring its sustainable and customizable acoustic solutions to the UAE’s commercial market.
Their offerings include acoustic wall panels, baffles, ceiling clouds, and full fit-outs tailored for architects, interior designers, and contractors — making B2B lead generation critical for their UAE launch.
Launching in a new market with no prior paid campaigns, Trisoft faced three major hurdles:
The UAE market was untested for Trisoft. They had no historical advertising data, no conversion tracking, and no local benchmarks to guide their marketing strategy.
Trisoft had never run Google Ads before. They were starting from zero: no campaigns, no landing pages, no keyword data — just a goal to generate high-quality B2B inquiries for their acoustic solutions.
As a manufacturer, Trisoft needed to focus solely on B2B buyers. Capturing the right audience — architects, contractors, and developers — and filtering out consumer traffic was essential to make their budget work efficiently.
To generate qualified B2B leads efficiently, we built a bottom-of-funnel (BOF) Google Search campaign tailored to the UAE market. The strategy focused on segmentation, intent matching, and conversion tracking from the ground up.
We divided Trisoft’s services into dedicated ad groups by product type (e.g., baffles, clouds, partitions, wall panels) and audience type (e.g., offices, sustainable buildings). This structure allowed for precise ad-to-landing-page matching, improving relevance and quality scores.
We created multiple conversion-focused landing pages — some by customer type (e.g., office fit-outs, sustainable developments) and others by product. This ensured that each visitor saw exactly what they were searching for, boosting lead quality and conversion rates.
To ensure leads were genuinely commercial, we implemented offline conversion tracking to upload qualified B2B leads back to Google. Once enough data accumulated, we optimized with Smart Bidding to focus exclusively on high-intent commercial traffic — essential in the acoustic panel manufacturing niche.
Within just 4 months, this focused Google Ads campaign delivered outstanding B2B performance for Trisoft’s UAE market entry:
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This campaign quickly established Trisoft’s digital presence in the UAE acoustic market, validated demand, and built a repeatable B2B lead generation engine — entirely through bottom-of-funnel Google Ads.
“Your guidance, honesty, and objectivity won the full trust of our company. You put our success before your revenues — that’s a quality we don’t find everywhere.”
— Mauricio, CEO of Trisoft
